AScribe has created AdvanceEdition, a new daybook service to help media relations professionals spot news opportunities, plan ahead and get better results.

Journalists and media organizations routinely rely on the Associated Press daybook and similar services to keep them advised of upcoming events that may be worthy of coverage.

AScribe has reinvented this valuable planning tool and tailored it to the needs of information professionals. AdvanceEdition is available on a subscription basis to AScribe members at a significant discount from commercial rates.

AdvanceEdition provides a quick overview of developments during the next few weeks that are likely to attract the attention of reporters and editors. The goal of AdvanceEdition is to give media relations professionals our best sense of what journalists will be thinking and writing about in the near future.

We have designed AdvanceEdition to help anticipate media coverage and to suggest ideas for releases, news items, or expert advisories from organizations that use the Ascribe Newswire. Most important, AdvanceEdition provides an early-warning system that gives communicators more lead time to plan their strategies and pursue coverage opportunities.

AdvanceEdition can help you:

* Look ahead for events that will likely be in the news and develop releases or pitches related to these dates and events.

* Develop ideas and plan releases and advisories geared to events, reports, anniversaries and dates that trigger news stories.

* Prepare your experts for comment on news developments before they occur.

* Get your pitch to journalists when they're starting to work on a story, not after they've finished.

* Avoid those times when you look at an article and think: "We should have been there."

For less than a dollar a day, AdvanceEdition provides solid news ideas and future event dates to help align your media relations activities with upcoming coverage by local, regional or national media outlets. Each issue will cover 10 to 15 topics or events that PR professionals can use to plan releases, advisories or media pitches.

The best way to appreciate how AdvanceEdition can help you get better coverage is to see a sample copy. For a free sample, email us at

free-copy@ascribe.org (one request per organization, please.).

Don't miss an issue! Click here to find out how to order your subscription.