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News
Release Service Specializes in Nonprofits, Universities
The
New York Times recently profiled AScribe, an Internet-based
news release service created to serve the higher education and nonprofit
sectors.
The
founders of AScribe, Ron Wolf, a former business reporter, and David
Irons, formerly a university spokesman, designed the service to
provide colleges, charities, and foundations with an affordable
means of making their news releases accessible to the public. According
to the Times, these organizations are typically disinclined to pay
hundreds of dollars for distribution through the two major press
release services, PR Newswire and Business Wire, where their news
might be lost among more business-oriented releases. Based in Oakland,
California, AScribe offers fee-based subscription plans to organizations
who then pay $10 to $20 (depending on the plan) for the editing
and distribution of each news release. The service disseminates
these "public interest" announcements through major media outlets
including the Associated Press and Dow Jones Interactive.
"There's
a great constituency for lots of other content besides corporate
financial news," commented Ron Wolf. Some 250 colleges, universities,
nonprofits, and foundations have already signed up for the service.
Recent foundation subscribers include the Annie E. Casey Foundation,
the Rockefeller Foundation, and the Carnegie Corporation of New
York.
Richtel,
Matt.
"A
News Service Caters to Nonprofit Groups."
New
York Times 8/7/2000.
FC003548
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